
WNBF Men's Physique Pro World Champion
Limited coaching spots. A no-obligation call with Josh or Tom.
9×
National & Pro Titles
PRO
WNBF World Champion
2X
BRITISH CHAMPION
100s
CLIENT TRANSFORMATIONS
sound familiar?
Effort has never been your problem. The plan has. Generic programmes and copy paste macros were never built for your body, your schedule or your goal.
You've plateaued for months despite training harder than ever.
You're following a plan that ignores your job, your family and your real life.
You cut, you bulk, you repeat, and you still don't look any different.
You're prepping for a stage or a shoot completely alone, hoping you've got it right.
You have zero accountability, so one bad week quietly becomes a bad month.

Coached By A World Champion
I'm Josh, head coach and founder of Just Coaching, and the current WNBF Men's Physique Pro World Champion. Nine titles across tested and untested federations, including two British championships, taught me exactly what discipline and precision it takes to build a truly elite physique.
I specialise in elite level transformations. Whether that is muscle gain, fat loss, a competitive prep or a photoshoot, my job is to transform your lifestyle, your mindset and your physique through education, communication and relentless support.
My coaching philosophy is rooted in my own experience. I know firsthand the dedication it takes, and I'm here to guide you through every step of it. Your elite transformation begins here.

The Just Coaching Method
No cookie cutter templates. Every element is built around your goal, your lifestyle and the science that actually moves the needle.
01
Consult
A free call to understand your goal, your history and your lifestyle before a single thing is written.
02
Build
A bespoke training programme mapped to your body, your equipment and your available time.
03
Fuel
Tailored nutrition you can actually live with. Flexible, sustainable, and built to perform.
04
Check In
Weekly reviews and honest accountability. We adjust with the data, not with guesswork.
05
Evolve
Constant education and support so the results and the habits outlast the coaching.
Real Client Results
I was sceptical about working with a coach halfway across the world, but after our first conversation I knew I'd come across a true professional in his craft.
Josh managed my prep for my first ever show. There was zero stress. He guided me so that all I had to do was enjoy the process. He's helped me inside and outside of the gym.
I don't know where I'd be today if it wasn't for that one message I sent Josh back in 2019. I'm grateful for the journey so far, and the many more to come.
Josh managed my prep for my first ever show. There was zero stress. He guided me so that all I had to do was enjoy the process. He's helped me inside and outside of the gym.
The hard work and dedication Josh puts into his clients matches the commitment in his own successful career. My time with Josh helped me achieve way more than I set out to.
Not only is Josh a fantastic coach, he's a great friend. I couldn't recommend him enough. A fantastic guy and an excellent coach.
BEFORE YOU BOOK
Both. Every plan is built from your current level, history and goal. Complete beginners get structure and education, advanced lifters get the precision needed to break plateaus and step on stage.
Yes. That's the entire point. Your training and nutrition are mapped to the time, equipment and life you actually have, so it's something you can sustain, not just survive.
Absolutely. We coach men and women for muscle gain, fat loss and competitive or photoshoot prep. The approach is always personalised to you.
Prep is a speciality. As a WNBF Pro World Champion, Josh has taken clients from first timers to the stage with a calm, structured, stress managed process.
You get weekly check ins, honest feedback and ongoing access for questions. We review the data together and adjust as you progress.
Because plans are fully bespoke, pricing is discussed on your free consultation once we understand your goal and what you need. The call is no obligation.
